Publications
Transform an annual report from a check-box item to an exciting customer conversion point.
CFU Annual Report
The Community Foundation of Utah (CFU)
The client:
Capture a year of record breaking performance for a financial nonprofit, from donor giving to community initiatives, in only ten pages.
The goal:
Strategized a progressive content structure
Optimized copy with a warm professional tone
Maximized text space and font size for inclusivity of an older target audience
Created a clean natural visual design that highlights Utah landscapes
The process:
Introduced a new online sharing format with an upgraded user experience
Increased online engagement across four target audiences
Created evergreen copy to articulate the nonprofit’s mission
The results:
Student Innovation @ the U Annual Report
University of Utah
The client:
Recognize exceptional University of Utah students while promoting the collegiate resources that helped them succeed.
The goal:
Researched student talent and sourced success stories
Wrote high impact short form copy for select features
Shot and edited student photographs
Edited additional features by other contributors
Collaborated on report design and layout in both print and web format
The process:
Engaged new readers across print, web, and social media platforms
Elevated the value of University resources through student achievement
The results:
Thad Kelling, Lassonde Entrepreneur Institute