Social Media
Distinguish your brand’s character through polished social media content.
Product Launch
Client:
Sound for Movement
The goal:
Create brand awareness and generate leads for Sound for Movement's first online course launch — a learning module for dancers, choreographers, and musicians to learn more about the relationship between music and dance.
The process:
Review Sound for Movement learning module content to understand overarching themes and develop brand voice
Condense course content by individual lesson to create impactful Instagram learning carousels
Adapt Sound for Movement website design to build brand standards for social media graphics
Create call to action captions that encourage engagement from the post’s target audience
The results:
87% increase in likes on campaign launch post from monthly average post performance
93% increase in comments on campaign launch post from monthly average post performance
LinkedIn Enhancement
Client:
Community Foundation of Utah (CFU)
The goal:
Optimize LinkedIn strategy to increase brand awareness through dynamic real time content.
The process:
Create a friendly professional voice for CFU’s brand
Coordinate with CFU’s finance, community impact, and donor services teams to capture content from institution events, opportunities, and updates
Target audience specific engagement by highlighting significant community stakeholders in CFU’s content
Design a posting schedule that increases regularity while valuing quality of content over quantity of posts
The results:
686% increase in page views in 11 months
617% increase in unique visitors in 11 months
51% increase in post reactions in 18 months
Michael Wall, Sound for Movement