Web Copy

Design a voice for your website that reflects your brand’s values.

Website Renovation

Client:

Community Foundation of Utah

The goal:

Update webpage copy, design, and menu to increase accessibility, clarify messaging, and create consistent branding.

The process:

  • Organize existing webpages into a web menu flow that streamlines user experience

  • Create engaging graphics and flowcharts for optimal visual learning

  • Write and edit copy to minimize jargon and create a warm professional tone

  • Design accessible inquiry forms to increase lead generation

The results:

  • Grew assets under management by 24% in account sales within 1 month from nonprofit audience

  • 7.5% increase in direct donations to the Community Foundation of Utah from donor audience

Brenna Heller, Community Foundation of Utah

“The webpages Brianna designed for us make it easy to show donors how our services can help them. She is amazing at combining our vision with her marketing insight to create a polished final product.”

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