Email Marketing

Quality email campaigns create quality engagement, keeping your customers committed to your brand.

Impact Updates

Client:

Community Foundation of Utah (CFU)

The goal:

Increase brand awareness across donor, nonprofit, and general public audiences through storytelling.

The process:

  • Strategize campaign highlights with CFU’s community engagement team

  • Retrieve financial reports on donations and grants with CFU’s finance and donor teams

  • Coordinate the creation of quotes, videos, and other promotional material from nonprofit grantees, donors, and other relevant community stakeholders

  • Optimize campaign messaging to create a sense of community across audiences

The results:

  • Nonprofit audience: grew average open rate from 35% to 45% in two years

  • Donor audience: grew average open rate from 43% to 53% in one year

  • General public audience: grew average open rate from 35% to 44% in two years

Utah for Ukraine

Community Afghan Fund

Ian Shelledy, Walton Family Foundation

"I was able to experience Brianna's creative mind, organizational prowess, and unwavering professionalism through my role at the Community Foundation of Utah. Brianna is a versatile marketer, displaying an ability to successfully manage a variety of projects from content development to CRM design and implementation. She is a keen listener and highly intentional with her time and resources, simply a true joy to work with.”

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