Articles
Well strategized articles answer your clients’ questions while positioning your products and services as a solution to their problems.
Educational Content
Client:
Lassonde Entrepreneur Institute
The goal:
Create learning resources to attract prospective entrepreneurs to the Institute’s website, where they can learn about Lassonde’s programs.
The process:
Research top questions asked by aspiring entrepreneurs
Interview subject matter experts for their best advice
Optimize search engine performance by emphasizing readability, using subheadings, and creating inbound links between articles on Lassonde’s website
The results:
Captured educational content from 5 platform programs to create lasting content from live workshops and events
Increased participation in Skills program events by 81%
8 Startup Mistakes to Avoid as an Entrepreneur
Raising venture capital may seem like the next logical step once you have established your startup. But Dalton Wright, partner at KickStart Fund, cautioned against this assumption . . .
How to Name Your Startup Company
Sarah Kate Price, co-founder of pajama company West of Breakfast, recommends you start your process by defining your direction . . .
How to Build a Team with Equity, Diversity, & Inclusion
Creating new solutions to old problems requires new perspectives. To solve company problems, you need different voices for different solutions . . .
Testimonials
Client:
Lassonde Entrepreneur Institute
The goal:
Showcase successful entrepreneurs from Lassonde Entrepreneur Institute and the David Eccles School of Business.
The process:
Interview top student and alumni talent to capture their business story
Highlight the programs they utilized to help them succeed
Link to featured programs to encourage readers to learn more
The results:
Interviewed 30 community partners, students, and alumni for testimonials
Reached innumerable readers through print editions mailed across the United States
Sathya Vijayakumar Healthcare Executive
Lassonde’s vital role in her development provides an example to students how networking, utilizing resources, and thoughtful planning can transform an idea into an enterprise . . .
Kaeden Warnberg-Lemm Tatfinder Founder
His parents encouraged creative thinking and instilled values of independence in him from a young age. This fostered his interest in innovation, which he continues to nurture at the Lassonde Entrepreneur Institute . . .
Viral Shah & Dhaval Chokshi HelloGM Founders
Both entrepreneurs credited their professional development to the Master of Business Creation, which gave the two access to business courses, curriculum workshops, practicum labs, and financial resources . . .